Some stories start with a business plan.
Ours started with a sunset.
How it started
Hey club members,
we’re Christian and Lena - partners in life and the minds behind retold.
For us, fragrance is a way of holding on to moments that matter.
The idea began on Kos, while the sun melted into the sea and one quiet thought appeared:
“Why can’t we bottle this moment?”
At first, it was just an idea. A nice one.
What began as a simple idea kept growing.
A perfume workshop in Florence, a perfume DIY kit at Christmas,
countless hours spent in perfumeries, and a visit to the world’s largest fragrance fair in Milan
kept the idea alive, until we finally said:
“Let’s do it.”
That moment happened in winter, after a ski day in Lech.
Blue skies, fresh snow, après-ski chaos, that warm winter buzz you can’t fake.
We knew immediately: If we’re going to create our first fragrance, it has to be this day.
That’s how Slopagne was born.
Who we are
To us, retold is more than a brand.
It’s where our strengths meet.
Christian brings strategy and structure.
Lena brings creativity and detail.
Together, we’re retold - turning the moments we live into the scents we create.
Why retold
We bottle moments, not notes.
retold started as our way of holding on to the feeling of a moment
and it grew into fragrances shaped by real life:
warm sunsets, cold mountains, quiet mornings, loud laughter.
Nothing here smells expected.
Everything smells like something.
The club
retold is a club for those who want to feel life - loud, soft, wild or slow.
A community for people driven by curiosity.
A place where every fragrance is a ticket to a moment worth reliving.
And you’re invited to be part of it.
Welcome to retold - where memories become the main character.